Consumers nowadays are educated consumers meaning more informed and motivated toward making a deeper conscious decision on what, how, where, and to whom they are purchasing it. Their behavior is directing towards a good use of their resources, and the technology is a significant enabler. 

On their cell phone (primarily) or also on desktops, they point being is,  they have direct access to information and willingness to search, to compare the offers on the market, so the more useful, effective, and valuable information you provide them the more trust and willingness to buy from you and continue using you as a referent for future purchases. Aim to transparency and be reachable for your clients to connect, contact, and learn more about you and your products.

That´s why your online presence is so important, no matter if you opt for your own website, participate in a marketplace, or just use and be active on social networks. 

The strategies will depend on your individual goals, you can start with one platform, and once you have dominated and have a good understanding of it, thrive to reach for more platforms. As I said it will depend on your strategy, the budget, and your KPI. Nonetheless, E-COMMERCE won’t go anywhere and you should think ahead of how to reach for your costumers, this is another channel that should be taken into account to expand and allow your clients to find you whether online or brick and mortar. 

That’s why I will like to share with you some important aspects and key information so you can analyze and make an educated, moreover, a strategical decision about what is best for your business, and hopefully motivate you to keep reading about the topic also on the new trends in order to take action and achieve your company´s vision.  

Key Trends thriving online:

a-commerce or automated sales stores

Is a concept that involves the use of AI and automation to delegate important but time-consuming activities that can be conducted through software, hardware, or a strategy used to automate the flow of any online or conventional business processes.

AI and automation can be also used such as automated warehouses, drone technology, automation of browsing, the process of negotiating and or purchasing, for route planning to reduce the purchase journey in terms of time from the moment of placing orders to receiving it. 

“Ecommerce automation is software built to convert tasks, processes, or campaigns within your business to automation that intelligently execute exactly when needed. It’s how businesses can do more with what they have.” (Source: Shopify – What Is Ecommerce Automation? Save Costs and Focus on What Matters)

m-commerce or mobile commerce 

This is the use of cellphones and tablets to conduct online commercial activities as the purchases or sale of products also services like online banking and paying bills. 

With current events, the rise of comfort for the buyer’s behaviors is shifting toward higher disposition to use and be more reliable and confident to use and make purchases on their mobile through apps or websites embedded on their cellphone. So, make sure that all your platforms are fast and allow the user to have a seamless and fast experience.  

Social Commerce 

Social commerce, is as it says, is the use of social networks, social data, and the participation of the followers to open either improve a product or produce new online sales channels so it enhances the customer experience.

This is not merely to publish our content but to generate brand visibility and awareness. This will help you obtain and easier tool to impact the ROI and to collect information to achieve this KPI due to the direct link between investment in social networks and sales.

Ownership Experience

Finally, the clients should an important in the decisions making by the company, especially that in the online world, the consumers are the ones who have the power to determine the success or failure of a company through their ratings or comments. 

They need to be attended for and accompanied during all points of contact with the brand, this will translate into higher income for the company, and not only that, but it will generate loyalty and attract more users to the business.

So be clear about your users, as their buyer persona and segments, loyal customers, and overall, each segment that needs to feel part of the company and provide them an ownership experience. 

e-commerce is a powerful tool to reach more consumers and provide them all the information they need to make an action toward your offer. Aim to build a community, so you won’t have one-time buyers but a lifetime loyal fans. 

Posted by

Daxara Moras – E-commerce Strategics

THE ONLINE SHOPPING AND E-COMMERCE TRENDS YOU SHOULD KNOW | LA ELECTRONIC
E-commerce
_ _ Luis Bernal Barros

THE ONLINE SHOPPING AND E-COMMERCE TRENDS YOU SHOULD KNOW

Consumers nowadays are educated consumers meaning more informed and motivated toward making a deeper conscious decision on what, how, where, and to whom they are purchasing it. Their behavior is directing towards a good use of their resources, and the technology is a significant enabler. 

On their cell phone (primarily) or also on desktops, they point being is,  they have direct access to information and willingness to search, to compare the offers on the market, so the more useful, effective, and valuable information you provide them the more trust and willingness to buy from you and continue using you as a referent for future purchases. Aim to transparency and be reachable for your clients to connect, contact, and learn more about you and your products.

That´s why your online presence is so important, no matter if you opt for your own website, participate in a marketplace, or just use and be active on social networks. 

The strategies will depend on your individual goals, you can start with one platform, and once you have dominated and have a good understanding of it, thrive to reach for more platforms. As I said it will depend on your strategy, the budget, and your KPI. Nonetheless, E-COMMERCE won’t go anywhere and you should think ahead of how to reach for your costumers, this is another channel that should be taken into account to expand and allow your clients to find you whether online or brick and mortar. 

That’s why I will like to share with you some important aspects and key information so you can analyze and make an educated, moreover, a strategical decision about what is best for your business, and hopefully motivate you to keep reading about the topic also on the new trends in order to take action and achieve your company´s vision.  

Key Trends thriving online:

a-commerce or automated sales stores

Is a concept that involves the use of AI and automation to delegate important but time-consuming activities that can be conducted through software, hardware, or a strategy used to automate the flow of any online or conventional business processes.

AI and automation can be also used such as automated warehouses, drone technology, automation of browsing, the process of negotiating and or purchasing, for route planning to reduce the purchase journey in terms of time from the moment of placing orders to receiving it. 

“Ecommerce automation is software built to convert tasks, processes, or campaigns within your business to automation that intelligently execute exactly when needed. It’s how businesses can do more with what they have.” (Source: Shopify – What Is Ecommerce Automation? Save Costs and Focus on What Matters)

m-commerce or mobile commerce 

This is the use of cellphones and tablets to conduct online commercial activities as the purchases or sale of products also services like online banking and paying bills. 

With current events, the rise of comfort for the buyer’s behaviors is shifting toward higher disposition to use and be more reliable and confident to use and make purchases on their mobile through apps or websites embedded on their cellphone. So, make sure that all your platforms are fast and allow the user to have a seamless and fast experience.  

Social Commerce 

Social commerce, is as it says, is the use of social networks, social data, and the participation of the followers to open either improve a product or produce new online sales channels so it enhances the customer experience.

This is not merely to publish our content but to generate brand visibility and awareness. This will help you obtain and easier tool to impact the ROI and to collect information to achieve this KPI due to the direct link between investment in social networks and sales.

Ownership Experience

Finally, the clients should an important in the decisions making by the company, especially that in the online world, the consumers are the ones who have the power to determine the success or failure of a company through their ratings or comments. 

They need to be attended for and accompanied during all points of contact with the brand, this will translate into higher income for the company, and not only that, but it will generate loyalty and attract more users to the business.

So be clear about your users, as their buyer persona and segments, loyal customers, and overall, each segment that needs to feel part of the company and provide them an ownership experience. 

e-commerce is a powerful tool to reach more consumers and provide them all the information they need to make an action toward your offer. Aim to build a community, so you won’t have one-time buyers but a lifetime loyal fans. 

Posted by

Daxara Moras – E-commerce Strategics

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